Feel your skin become soft and hydrated the moment you pat the gel onto your face.
4.9/5 based on 1444 happy customers
e.l.f. Power Grip Primer, Gripping & Hydrating Gel Primer, 0.811 Fl Oz
Best Seller
$43.69
USD
$34.95
USD
Save
20%
Keep your morning look locked in with this smooth and hydrating base.
Your essential makeup grip.
Get the smooth, hydrated base you have been waiting for. Our trusted gel formula locks in moisture and keeps your daily look exactly where you put it.
First Use
Instant Prep
One Week
Reliable Wear
Notice how your makeup stays fresh from your morning coffee all the way through your busy afternoon.
One Month
Steady Routine
Enjoy a consistent, smooth complexion every single day because your makeup now has the perfect reliable base.
Ongoing Daily
Complete Confidence
Make this your signature morning step for a plump, moisturized look that lasts as long as you do.
The Ultimate Makeup Anchor Gel
It glides on clear to anchor your look in place. Finally feeling secure while the hydrating gel sinks into thirsty skin. It leaves behind a smooth base so makeup stays exactly where you want it.
Keep your morning glow locked in place all day long
Create a smooth canvas that helps your makeup stay fresh from morning until night.
Quick Prep
Pat it on fast to set a perfect base for your routine.
Clear Finish
It blends invisibly so your skin looks naturally smooth and ready for makeup.
Deep Hydration
Feel your skin stay moisturized and plumped while you wear your favorite look.
Steady Hold
Trust that your makeup will stay put without clogging your precious pores.
Actual Results Experienced
Makeup stays put
As part of their routine
Greater daily confidence
After just one application
Smoother makeup application
When they prep skin
Fresh looking skin
With regular morning use
Why Your Morning Routine Needs This Primer
Most primers just sit there, but our gel base actually locks your makeup in place all day. It hydrates while it preps, giving you a smooth, natural finish that feels light and stays fresh until you wash it off.
Our product
Others
Better grip
Deeply hydrating
Clear finish
Skin smoothing
Vegan friendly
e.l.f. Power Grip Primer, Gripping & Hydrating Gel Primer, 0.811 Fl Oz